Incredible India

Why India is called Incredible India? Incredible India Meaning

The Incredible India is a vast country with a population of 1.33 billion. It is a land with a beautiful amalgamation of various spoken dialects, traditions, cultures, dance forms, topography, and religions. The whole world now recognizes India as Incredible India. 

Geographically, the huge mountains up North slowly flatten into plains and the plains immerse into the seas. Plateaus in central India are like mountains with flattened tops. The seas are sometimes reckless and other times as calm as the monks meditating on the Himalayas. All these diversities make India truly incredible. 

Incredible India
Incredible India is called Atulya Bharat in Hindi

What is Incredible India meaning?

Incredible India came into existence to promote and boost the tourism sector of the country. India has so much potential in terms of tourism. The rich culture and geography cover many regions and different terrains. We find people with hues of brown skin tones with widely different dressing up styles and more. Anyone will fall in love with the country and its diversity. The name Incredible India suits India so perfectly.

Incredible India Flag

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The Incredible India Essay for Kids

India is the only country known to treat people of all religious backgrounds with equality in every aspect. All festivals here are celebrated with equal respect, dignity, and happiness. In every city, the language and culture blends into the vivid colors of the local streets. No wonder that one tour of India is equal to the combined trip of many countries. 

Tourism in India is a major source of employment for people coming from a different strata of society. It also adds to the country’s GDP and has made India one of the fastest-growing Asian countries in the world. It was seen that the diversity of India if promoted in the right way, could help immensely to boost our tourism.

Thus, the Incredible India campaign was launched in 2002, with an extensive focus to promote the tourism potential of India. The Incredible India slogan was also launched along with the Incredible India campaign.  The ministry of tourism has promoted the Incredible India campaign heavily with the help of famous actors and advertisements. 

At the start of the campaign, brochures and pamphlets were designed and distributed. Gradually, the Incredible India slogan reached the nooks and corners of the country.  The ancient buildings were restored and museums were built to preserve history. 

Popular persons like Amitabh Bacchhan and Amir Khan were taken as the Brand Ambassadors for the campaigns. The campaign was also promoted in the domestic sector equally to grab the attention of domestic travelers. The campaign also stressed on the love and the harmonious bond shared by the people in the country. 

As a result of many such meticulous efforts by the Government of India, the Incredible India campaign was highly successful and helped in the development of the India tourism.

Incredible India

Brand Ambassador of Incredible India Campaign

Amitabh Bachchan is the brand ambassador of the Incredible India campaign. The campaign was advertised on television, hoarders, brochures, and pamphlets in the world.

The introduction of the Incredible India campaign has smartly brought out the positive aspects of the country and has also promoted it on a grand scale. Creating awareness about tourism in India attracted a lot of tourists to the country for its culture, diversity, yoga, and spirituality.

Interesting facts about the Indian Tricolor flag

Incredible India Logo

The Incredible India campaign is associated with a famous logo that reflects the unity in diversity of this culturally rich country. It is shown below.

Incredible India
Source: Ministry of Tourism, India

Incredible India Slogan 

The Incredible India slogan originated from the rich cultural diversity of the country. With so many languages, festivals, and people it was fit to call India as – The Incredible India. It was first used by the ministry of tourism in 2002. This slogan was promoted all over the world and the various aspects were brought out before the international audience. The Incredible India slogan and campaign were appreciated by international tourism and attracted a lot of attention to the country. 

The Incredible India slogan stems from the diversity in the country. The people living in the country follow different lifestyles, beliefs, and traditions. This slogan promotes the various mini countries one can travel in just one country, i.e. India. For anyone to witness so many cultures and gain historical information they will have to travel to many countries. India is basically five or six countries merged. It is a compilation of tastes, cultures, beliefs, and much more and that is what the Incredible India slogan promotes.

Incredible India

Reasons why India is called Incredible India

Numerous aspects make India Incredible. With its rich diversity of various languages, cultural heritage, and traditions, India has something for everyone. Tourists feel home in this land of warmth and love. Here are the top things that make India Incredible.


India is a country with various geographical terrains. 

The Great Himalayan Range: The northern Himalayas have the picturesque snow-capped tips visible from miles away. The uneven terrain and the tall evergreen trees make the view breathtaking. The radiance of green shades in the pine trees, cedar, spruce, etc purifies the atmosphere and also adds scenic beauty. In the northern mountains, we find the peculiar pine cones which can be painted and decorated in our living room. 

The Never-Ending Deserts: Incredible India contains the deserts in the west, the sand turning iron hot in the sun and ice-cold at night. The camels serve as local transportation in the deserts. The temperature rises as high as 45° in the morning and afternoon. It drops to as low as 5° at night. Here we can see the cactus plant flourishing in the harsh heat without water. 

 The Lush Fertile Plains: The plains surrounded by the mountains in the North have a pleasant climate and experience all seasons. Summer, autumn, winter, and spring, all seasons flourish in the varying temperature of India. 

Rich Plateaus: Plateaus in central India are another attraction in India. The shallow light green hills look beautiful and can be habited easily. They have red soil which is highly fertile and fit to group numerous crops. 

The Gushing Coastal Line: The coastal side experiences high tides and low tides. We can build sandcastles at the beach and get fresh coconut water from the trees beside them. The sun fading into the sea can also be witnessed live at these beaches. 


The language in India is extremely diverse. Changing cities leads to change in the local dialect. Hindi though spoken in most of the states also has a touch of the local region. 

Incredible India: Languages
  • Haryana, Delhi, Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh, and the other neighboring states speak the same language, i.e. Hindi but with a local dialect of the diverse states. 
  • Maharashtrians speak Marathi, Punjabis speak Punjabi and likewise, all states have their own languages. 
  • The southern states also have diverse languages like Kannada, Telugu, Malayalam, and Tamil. These languages are spoken within the state only. 
  • Hindi and English are spoken throughout India. Tourists visiting India, therefore, do not face any trouble. 


The Incredible India slogan is used to present the secularism of the country. There is a saying, “Hindu, Muslim, Sikh, Isaayi sab bhai bhai,” which literally means that all religions exist together in peace and harmony. National holidays are provided for all religious festivals in schools, colleges, and jobs.

 All festivals have their own significant history attached to them. Most of the festivals are harvest festivals. They have different rituals attached to them in different states.

  • Diwali and Holi are the two major Hindu festivals celebrated all over India. People of all religions celebrate festivals with equal fervor. 
  • Christmas is the popular Christian festival celebrated on the 25th of December on the birth of Christ. 
  • Eid is the major Muslim festival celebrated all over India. People hug each other on this occasion and promote peace and harmony. 
  • Gurupurab, Guru Purnima is the Sikh festival celebrated with full enthusiasm and zenith. Baisakhi is another Sikh, Punjabi festival which celebrates the harvest season. 
  • Buddha Purnima is a festival celebrating the birth of Gautam Buddha. It is celebrated by the individuals practicing Buddhism in India. 
  • Raksha Bandhan is another Indian festival that is celebrated by all religions despite being a Hindu festival. It signifies the purity of the bond between a brother and sister. The sister ties a sacred thread to the hand of her brother, and he vows to protect her from all harms. 

All these festivals and many more make India vibrant and lively. The practice of celebrating so many festivals brings and binds people of culturally diverse groups together in a close-knit group.

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For all the foodies out there, India is the country to visit for trying out a variety of different delicacies. The rich heritage of India also has some amazing mouth-watering cuisines. These unique creations are different for different parts of the country. Some of these dishes are extremely healthy with a high content of vitamins, minerals, and proteins


The amazing blend of Indian spices used in all food dishes brings out an incredible taste. These spices are made from Indian methods of crushing and powdering to enhance the flavor. A stale rich or wheat bread can become extremely tasty by adding the Indian masala. 

  • The Rajma chawal, Rogan Josh in Kashmir to the Chole Bhature in Punjab. 
  • Fish curries in Bengal, idli dosa in South India, Butter chicken in Delhi, Punjab are few examples of famous delicacies. 
  • Street food sold in the narrow lanes of India is mouthwatering and tasty. 
  • Pani puri, Dahi Bhalla, chaat papdi, momos, vada pav, aloo Tikki are some scrumptious street foods in India. They are more than enough to make us fall in love with the country. 

The delicious Indian desserts like kheer, halwa, seviyan, gulab jamun, rasgulla, etc are just too good to be real. 

Also Read: How to swap refined carbs with healthy foods?


Another reason that makes up Incredible India is the rich culture. The rituals and traditions are being followed from ages ago. The culture of tying a red sacred thread after worshipping god is meant to protect the individual from all evils. A tikka on the forehead and the fumes of an incense stick are known to provide positivity and enlightenment. 


Married women in India wear sindoor and a necklace to symbolize their marriage. Vermilion is a red powder applied in the hairline. They keep fast for their husbands’ long life and this serves as a beautiful example of love and care. 

There is also a tradition of touching the feet of the elders as a mark of respect. It is practiced in many states to seek the blessings of the elders. 

All these beautiful traditions with hidden meanings enrich the values of the country and make India, Incredible India. 

Yoga and Meditation  

One of the most important parts of Indian culture and heritage is yoga and meditation. Practiced initially by many monks and nomads in the northern Himalayas yoga was gradually passed on to the entire nation. Practiced for peace of mind and spirituality yoga relaxes the body and soul. Yoga is the Indian form of exercise composed of various asana and postures. 

Yoga and Meditation

Yoga is known to cure many diseases naturally. From arthritis pain to sinus, all can be cured by this practice. The additional benefits include managing weight and refreshing the mind. Meditation is another age-old practice focused on relaxing the mind. 

Chanting during meditation and listening to the sounds of nature as the chirping of birds, slow whistling grass along with the wind and the waterfalls comforts the mind. 

The Prime Minister introduced International Yoga Day on the 5th of June which is celebrated every year. Yoga was introduced to the world and is now practiced by many yogis all around the world. 

Heritage and Monuments

Temples of Incredible India

Various monuments like the Taj Mahal which is an exemplary embodiment of love can leave behind all the romantic gestures in the world. The India Gate salutes the sacrifice made by the army for the nation. The Red Fort, the Humayun’s tomb, the Ajanta caves, and many other monuments enrich the land with its history.

The ancient temples of Somnath, Dwarka, Mathura, Kedarnath, Amarnath, and hundreds of temples in South India have been worshipped since ancient times. 


Clothing in India is immensely diverse. Ranging from saree, salwar churidar, vibrant anarkalis, pavadai and gaghra, Indian women flaunt a lavish range of wardrobe as per their culture. The colors are bright and display charm as per the occasion. Men wear dhotis, lungis, kurta pyjama, and buttoned shirts that look ravishing. 

Even in styles, numerous options exist. 

  • Ranging from Chikankari of North to Kanchipuram silk of Tamil Nadu or Pochampally of Telangana, India has various ranges of weaves. 
  • The Kalamkari of Andhra Pradesh is world renowned. Kashmir is famous for its woollen and silk products.
  • North East India has amazing options in handlooms. 
  • The Bengali cotton imparts its own royalty and comfort to the person. 
  • Mysore is known for its silk and so is Kerala’s Kasavu style world famous.

Besides, different states of India have their own range of handloom and patented versions of weave. Just in one country, one can witness a plethora of wardrobe options. Doesn’t this make a country incredible? India is hence truly incredible in every aspect.

Dance Forms

India is a home to various dance forms. Classical dances such as Kuchipudi, Bharatanayam, Odissi, Kathakali, etc. are world renowned. The folk dances Bhangra, Ghumar, Kolattam etc. bring out the vivid and lively culture of people of respective states.

Also Read: Bharatanatyam and Kuchipudi Interesting Facts


Due to the varying geography, Incredible India experiences all the major seasons and has different types of trees, evergreen, temperate, etc. The coastal areas have palm trees and coconut trees. The northern Himalayan has the cedar, pine trees, and even Christmas trees. The desert has the typical cactus and the plains have the neem, Ashoka, peepal, and many more.    

Flora and Fauna

Our Incredible India has a rich fauna. There are many national parks, wildlife reserves, and sanctuaries all over India. 

Flora and Fauna of Incredible India
  • Many animals like rhino, crocodile, bear, zebra, lion, leopard, elephants, etc are found in the natural habitat of the country. 
  • Birds like peacocks, kingfisher, woodpecker, swans, geese, flamingos, ostrich, etc have also been spotted. 
  • Tiger is the national animal of the country and found in Bengal, Karnataka, Assam, Madhya Pradesh, etc. There are about 50 tiger reserves in the country. Many other national parks preserve the endangered species of animals. 

India has animals thriving in scorching hot summers and living the vicious winter season too. The widely different species of animals and plants who find their home in the country makes it an Incredible India. 

Our Incredible India

Along with festivals, dance forms, religions, and culture India also harbors most of the world’s flora and fauna. Ayurveda adds yet another reason for the country to be called Incredible India. 

Many plants and trees are found in the country with medicinal value. An ancient tale claims that Lord Hanuman saved Lord Lakshmana’s life by getting the medicinal rock with all the medicinal plants from the Himalayas. 

Our Incredible India
  • Plants like Aloe vera are known to cure many gastrointestinal tract disorders. They also increase the immune system strength of the body. 
  • Tulsi, also called Basil is meant to be anti-cancerous in nature and is beneficial for hair fall and various diseases of the heart. The tulsi plant is also considered sacred in Hindu mythology and is worshipped by lots of devotees. 
  • Mint is another plant of high medicinal value. It can cure indigestion and improve the respiratory health of the body. It is also known to improve mental well-being and mood. 

Due to all these reasons, India is called Incredible India.

Incredible India App

Keeping in view the comfort of the modern traveler in India, the Ministry of Tourism developed the Incredible India app for Android. Any one can download this Incredible India app free from the Ministry of Tourism website ( It gives important details about various tourist places in India that are known for their prominence in terms of religion, wellness, culture, history and heritage, and many more.

Atithi Devo Bhava campaign

A few years later the Incredible India campaign, another campaign was launched. It was named, “Atithi Devo bhava,” which means that Guests are equal to God. It was created to educate people to be more welcoming and improve their behavior toward tourists. The campaign created awareness in the local people about the impact of tourism on the country’s economy, GDP, and growth. 

People were educated about the Incredible India slogan and taught to preserve their heritage and culture. All the ancient monuments were preserved; cleanliness was maintained to attract foreigners. Fare for visiting the monuments and historic locations were increased. 

Guides were installed at these places to educate the tourists about the history and significance of all the ancient structures. Hotels and restaurants with typical Indian set up were built near these monuments to promote tourism. Here are some FAQs about this Athithi Devo Bhava campaign.

Who is the brand ambassador of Atithi Devo Bhava Campaign?

Popular Bollywood Actor Amir Khan is the brand ambassador of Athithi Devo Bhava Campaign.

What is the meaning of Athithi Devo Bhava?

The phrase Athithi Devo Bhava is a verse taken from Sanskrit. It means , “guest is equal to God”.

When was the campaign Athithi Devo Bhava started?

This campaign started in 2005.

How relevant is the concept of Athithi Devo Bhava?

The main concept of this campaign is to increase inbound tourism by creating awareness among locals towards receiving the tourists with respect. Hence, the name Athithi Devo Bhava is relevant in all means.

Souvenirs from India

India is a land of vibes of all sorts – festive, cuisine, culture, heritage and history. If you are looking for souvenirs from India, there are many options. Particularly, you should not miss these amazing souvenirs from India:

Handmade items : Made of wood, jute, bamboo, etc.

Handloom Sarees: India is a land of sarees – Kanchipuram Silk, Bengal Cotton, Kalamkari, Kasavu, Manipuri handlooms, Benarasi weaves, and many more.

Idols and paintings: Carefully crafted and painted with perfection – Madhubani, Phad, Kalamkari, Kerala Murals, PathaChitra and many more that add richness to Indian culture.

Masalas and Spices: Who loves masalas and spices better than Indians? Make sure to to gift the authentic spices grown in the forests of Kerala, Assam and Tamilnadu as souvenirs to your family and friends.

Indian sweets: What beats the flavor of gulab jamun fried in ghee or peda made from the purest milk?

Pickles: How can we not mention this National food of India???

Handmade wooden toys: Kondapalli toys are world renowned for their unbeatable quality.

Kashmiri weaves: Those soft and quality woolen weaves that will keep you warm in chilling weathers.

Kolhapuri Chappals: Known for their royal look and lasting quality.

Pearl, Gold and Silver Jewellery: A part of Indian tradition that cannot be seperated.

Sandalwood: Grown in the densest forests of India, and famous worldwide.

The flag of the country has only three colors but the people are a kaleidoscope of ideas, coloring the lands with their beliefs. More than the land, it’s the people that enrich the soil with their diversity. They truly make India incredible. Jai Hind.

Frequently Asked Questions

Who gave the slogan incredible India?

In 1972, Sunil Dutt gave the slogan Incredible India. Later in 2002, the Ministry of Tourism officially adopted it.

What makes India incredible?

The rich heritage, kaleidoscopic culture and vivid diversity of India makes it incredible.

What is incredible India campaign?

Incredible India campaign is designed to promote the tourism of India by showcasing its rich unity in diversity.

Why India has a rich heritage of flora and fauna?

India enjoys a diversified terrain and climate. This gives rise to the rich flora and fauna that the country boasts of.